Expertise

In this section I will cover in more detail the Digital Marketing areas in which I am the strongest.


Its easy to call yourself an expert, especially when you industry is un unregulated as the Psychic industry! Everyone with more knowledge than you can sound convincing. I am the real deal and you can ask any of my colleagues or me if you want to test my aptitude!

Although I make no fanciful egotistical claims such as being an ‘SEO Guru’ or ‘PPC authority’, I do consider myself at the least well versed and at best and expert in certain areas. What I do have in abundance, is years of hard earned knowledge, talent and experience. I would like to share my knowledge and tricks with you.

I have summarised in brief detail my approach to the various core areas of expertise I have developed over the last couple of decades of work. For more detailed dives into each of these sections, please click the links below.


Project Management

Managing a project is intrinsically tied to effective stakeholder management, which I cover tactics and approach for in more detail in the following section. Project management comes down to four core areas for me:

  1. A goal / objective
  2. A plan (a way of getting there)
  3. An Execution (doing it)
  4. A way of measuring success (how would you otherwise know?)

The below process incorporates all these areas into a single coherent, transparent and easy to follow approach for managing most projects.

  • Step 1: Conception & Initiation: Identify & Meet with Stakeholders
  • Step 2: Definition of goals: Set & Prioritize Goals & Define Deliverables
  • Step 3: Tracking & measuring: Identify measurement technique, and defined metrics of success of scale thereof, also control variables (identify those that cannot be controlled)
  • Step 4: Assess risks: Identify Issues and Complete a Risk Assessment
  • Step 5: Planning & Strategy: Create the Project Schedule
  • Step 6: Approval: Present the Project Plan to Stakeholders
  • Step 7: Launch / Execute: Begin to implement the plan
  • Step 8: Performance & Control: Measuring the progress in alignment with project and tactical milestones or unmoveable deadlines.

To learn more about my project management skills and approach, please follow the link.


Stakeholder Management

What Is Stakeholder Management?

When we talk about ‘stakeholder management’ what we are referring to are the processes through which relationships are monitored, organised, and ultimately improved.

These processes typically driven by:

If performed well, you can expect your stakeholder management process will enable you to coordinate your interactions effectively. Moreover, you will be able to asses the quality & status of your relationship with various stakeholders.

Most definitions of stakeholder management tend to focus around the idea that you can “manage your stakeholders (in order to get them to do what you want)”. This approach can lead to friction or the clashing of egos. My approach this this significantly different.

By organising regular meetings with the key stakeholders, where everyone takes turns to provide updates, this makes each individual responsible for their role in the process. This also highlights the co-dependency required by all to make this work.


Steps to ensuring cooperative, effective stakeholder management:

  1. identify stakeholders
  2. Identify there area of expertise and involvement of stakeholders
  3. Gain buy-in from the stakeholders
  4. Understand the priority of the project (in relation to stakeholder projects) and ensure that all stakeholders can prioritise this in their own task lists
  5. Set a weekly time for the stakeholder meeting to take place
    • This helps to build a sense of responsibility, accountability and ownership among the stakeholders
  6. Ensure everyone is clear on the project goal/s
  7. Delegate responsibilities to stakeholders (ensure everyone knows what they need to do
  8. Planning
  9. Decide upon a deadline (or timeframe) after discussing the components and roadblocks that could affect timings.
  10. Build a project roadmap to track against
  11. Each weekly meetings, everyone ,lays out where they are, what issues have arisen, etc
    1. This ensures that everyone needs to update and contribute. It also provides a forum for people to chase others for work they need.
  12. This process repeats until completion (with tweaks and changes along the way
  13. Monitoring and reporting will be a part of the weekly meetups but should also be measures in near real time view if possible. Accurate reporting, is one of the most powerful tools when dealing with stakeholders, especially C-Levels or similar.

It is always beneficial to have a stakeholder manager or project lead to ensure that everything isn’t being done in silo.

As another note, understanding the best methods of communication with the stakeholders will save significant time in the long run.


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